ISPI-LA Presents:
Saturday, September 18, 2010
Beverly Macy
Presents:
Leveraging Social Media
for Personal Branding
Social media has magnified the importance around a certain type of
brand – the brand called YOU! Whether you like or not, you have a
personal brand. How can you turn your personal brand into a
powerful real time marketing tool? Be a source for attracting and
retaining clients real-time to generate sustainable, profitable growth?
Improve your perceived value in the marketplace?
Macy, an early adopter of social media, shares her insights and expertise on how YOU
can leverage social media to build and manage your personal brand strategically,
consistently and effectively.
- Define and establish your personal brand
- Effectively communicate your personal brand using LinkedIn, Facebook, Twitter
and Blogs
- Avoid common branding mistakes
About Beverly Macy:
Macy is the CEO of Gravity Summit and Managing Partner of
Y&M PARTNERS, a strategic advisory firm located in Beverly Hills,
CA. She also lectures at USC and teaches Executive Marketing courses
for the UCLA Business and Management Extension Program. Macy's
newest course, Social Media Marketing, was launched in the Fall 2008
Semester. She received the Distinguished Instructor Award for 2010
from Cathy Sandeen, Dean of Continuing Education and UCLA Extension.
Recently, Macy signed a book deal with McGraw Hill to publish "The
Power of Real-Time Marketing" with co-author Teri Thompson. This
book will feature real world social media case studies from companies
like EMC, USAToday, Dell, Bing, Kodak, American Red Cross, Domino's
Pizza and others.
Prior to Y&M PARTNERS, Macy spent 13 years at Xerox Corporation in
sales and marketing positions. She has been active in community
service for the past 20 years and served as President of the Board
of Directors for the Friendly Hand Foundation in Los Angeles. Macy
is a published and accredited business author and regularly speaks
and lectures on strategic business initiatives.
Visit Macy virtually at www.twitter.com/beverlymacy
Register Now!
AND
Susan Gerke
Presents:
Unleash the Full
Potential of Teams
Are you forming a new team? Experiencing a breakdown in team
communication? Looking for new ways to run more effective team
meetings? Need to build team trust? Looking for a new tool for your
clients?
Whatever your situation, join us as Gerke introduces us to GO team,
training delivered via a series of short modules – simple, flexible, and
bite-size!
In addition to learning more about the GO team training approach, experience the
“Building Team Trust” training module, which provides tools to:
- Create a team's "trust model"
- Identify the behaviors that can kill or enhance trust
- Gain an understanding of what trust looks like
- Complete action plans to increase team trust
About Susan Gerke:
Gerke is the president of Gerke Consulting & Development and
"helps people work better, together." Susan has been in business
since 1998 following 21 years working for IBM. She was a manager
for IBM as well as a technical support representative and a
management and leadership development professional.
Susan's focus since 1989 has been in designing, customizing and
implementing leadership and teamwork programs meeting the needs
of executives, managers, and employees in a wide number of
companies and industries. Her clients include Bank of the West,
Blizzard Entertainment, BHK Accountancy, City of Anaheim, Human
Options, Orange Coast College, The Irvine Company, University of
California at Irvine, Warner Bros. and Zebra Technology.
Application of her skill and knowledge has been in facilitation,
consulting, curriculum development, and coaching. Susan has
developed and delivered experiential programs in the areas of
group dynamics, team development, mentoring, and facilitation
skills. She is the coauthor of the groundbreaking GO Team product.
A recognized expert on remote leadership and teaming, Susan is
the co-author of The I in Team …Accelerating Performance of Remote
and Co-Located Teams and Quick Guide to Interaction Styles and
Working Remotely. She is also the co-author of Quick Guide to
Interaction Styles and Time Dynamics.
Susan is certified for SYMLOG, Herrmann Brain Dominance® (HBDI),
Element B, the Myers-Briggs Type Indicator® (MBTI), the Interstrength
Method and the Management Team Roles Indicator™ (MTR-i). She is
a faculty member at Brandman University and an Affiliated Consultant
at the Volunteer Center of Orange County.
Susan has a B.S. degree in Statistics from California Polytechnic
State University, San Luis Obispo. She is a graduate of University
Associates Human Resources and Organizational Development Intern program.
Register Now!
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